Role
I was a part of the holiday campaigns for Blue Nile over a couple of years as a mid-level designer that contributed ideas and worked with an art director on whatever email tickets were assigned to me.

 

Process
The process always started with brainstorming and some research scrolling through the web, catalogs, competitors, or pinterest. We printed out and talked about what we liked or didn’t like as creative inspiration for that next Christmas.

More emails are coming up soon.

Successes
Overall, the holiday emails usually did well after all the research and thought we put into them. The simplification that happened over the years also made them more mobile-friendly and helped mobile shoppers.